MUNSEY’S MAGAZINE. VOL. 22. DECEMBER, 1899. No. 3.
THE MAKING AND MARKETING OF MUNSEY’S MAGAZINE.
An interesting article came up in Munsey’s Magazine all about how the magazine is put together, marketed and distributed to the public. Written by Frank Munsey himself in 1899, it gives a detailed account of how he pioneered the ’10 cent magazine’. Rivalry is abound from his counterparts at Scribners, Harpers, and The Century Magazine.
Frank starts with what kind of material to include in the magazine and what the people want from a magazine. He decides that rather than make a magazine for himself, or for any particular set or faction; to make it for human nature, as he understands it, and for all the people everywhere.